• Soda Pop-up at Selfridges, London
    Circus at Selfridges

  • Soda Pop-up at Selfridges, London
    Circus at Selfridges

  • Soda Pop-up at Selfridges, London
    Yoy Light

  • Soda Pop-up at Selfridges, London
    Soda pop-up shop at Selfridges

Project Details

The eclectic retailer, Soda, launched a pop-up concession within the infamous Selfridges department store in London and Birmingham at the end of 2017. The innermost ‘YOYLight’ was one of the products on display and looked delightful in the colorful store-in-store. While there we also visited the Selfridges ‘Festive Drinks Parlour’ where our black Circus pendants were used in the medium size, 36.

Location: Soda pop-up, Selfridges
Product: YOY Light, Circus

Products Used

  • Circus
    Circus By Soda Pop-up at Selfridges, London
  • YOYLight
    YOYLight By YOY