Innermost are heading to Hong Kong this March as part of a select band of businesses showcasing the best of UK industrial and creative excellence to Asian companies.
With our manufacturing operation in the UK, as well as in Asia and other parts of Europe, we will head out to the GREAT Festival of Innovation for a four-day Festival organized by the UK’s Department for International Trade.
Created to showcase the UK as one of the world’s best places to visit, study, invest in and do business, the Festival, taking place 21-24 March 2018, focuses on how innovation will change the way we work, learn and play in the years to come.
Key speakers include leaders of globally recognised businesses, major sports events, cultural institutions and academic establishments.
During the Festival, which forms part of the Government’s GREAT Britain campaign, the audience will have the opportunity to meet fellow business leaders from across Asia to discuss possible future trading and investment opportunities.
Russell Cameron, co-founder of Innermost said:
“It is a fantastic honour for us to be among the businesses invited to attend the Great Festival of Innovation. This promises to be an amazing event that will really showcase the best of UK industry.
Asia is obviously a huge potential market and one that we are eager to further engage with. Consumers across the region love the heritage and quality of UK brands, and now is the ideal time to highlight the world-class skills and innovation that come from these shores.”
Innermost products are to be used as example of Great British design, along with a handful of other innovative brands from the UK.
Top UK figures already confirmed to speak at the Festival include WPP chief executive Sir Martin Sorrell; Lastminute.com co-founder Brent Hoberman and former GCHQ director Robert Hannigan.
More than 60 panel sessions, speaker events and interactive master classes will examine how businesses can make the most of new ideas, technologies and markets. The Festival celebrates existing links between UK and Asia, and promotes enhanced collaboration in the areas of trade, education, media and government. At the same time a comprehensive cultural programme will also showcase the best of UK’s creative arts. Performances include live music, fashion shows, cookery demonstrations and dance.
The Great Festival of Innovation Hong Kong will be the third of its kind, following successful events in Istanbul (2014) and Shanghai (2015). Its vision is to create long-term partnerships that drive the future of free trade and prosperity between the UK and Asia.
The GREAT Britain campaign is currently active in 144 countries and has already delivered £2.7 billion in economic benefits for the UK.
More than 600 invited delegates will attend the Hong Kong event, which takes place at the Asia Society Hong Kong Centre and will feature more than 60 panels and events over its four days.
For more information, please visit great.gov.uk/innovation or follow the hashtag #GREATinnovation.